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out4 · help center · promoters

Creating an event.

A 7-step wizard built so you can publish a real, sellable event in about five minutes — basics, lineup, tickets, description, look, vibe, then preview + publish. Every step except basics, tickets, and preview is skippable.

Updated May 16, 2026

Before you start

Two things first.

Both unlock paid ticketing. You can still create a draft without them, but you can't publish or sell.

  1. 1
    An out4 organization. Created the first time you tap Create event. You can be in multiple orgs (e.g. a venue org and a personal one) and switch between them in the dashboard org picker.
  2. 2
    Stripe Connect onboarded. Without it, you can publish a free event but not sell paid tickets. See Stripe Connect setup for the 5-minute path.

Note

A note on platform fees
out4 does not take a platform fee on ticket sales. The only cost is Stripe's processing fee (2.9% + $0.30 per transaction). You choose whether the buyer or the promoter absorbs that fee in the Tickets step.

The wizard

Seven steps, one save per step.

The wizard auto-saves a local draft as you go, so closing the tab won't lose your work.

Event creation wizard

BasicsLineupTicketsDescriptionLookVibePreviewLive7 STEPS · DRAFT-SAFE · SKIPPABLE EXCEPT BASICS + TICKETS + PREVIEW

1. Basics

Title, date and time, and where the event happens. Pick a venue from the typeahead (search pulls from claimed and unclaimed venue pages) or type a free-form address. Picking a real venue gives you better discovery — your event surfaces on the venue's public page.

Categories + genres. Pick one category (e.g. Live music, Nightlife) and as many genres as apply. Fans filter the discovery feed by genre, so being specific helps the right people find you.

2. Lineup (skippable)

Add artists by searching the out4 directory. Linked artists show up on the event page, and the event appears on each artist's upcoming-show list. If an artist isn't in the directory yet, you can still type their name — they get a placeholder profile that the artist can claim later.

3. Tickets

Set up ticket types — name, price (or Free), inventory cap, and on-sale window. You can have as many ticket types as you want: GA, early-bird, VIP, comp. See the Tickets + pricing section below for the fee-toggle details.

4. Description + poster (skippable)

Long description (Markdown supported), cover image, and any extra info — age limit, dress code, doors vs show time, etc. The cover image becomes the OG / share-card image, so a high-resolution upload helps.

5. Ticket look (skippable)

Pick the color and logo treatment for the actual PDF ticket and the mobile-app ticket card. This is the only step where you customize what the buyer's ticket looks like.

6. Vibe (skippable)

Pick a share-card vibe — see the Vibe step below.

7. Preview + publish

Final review. The right panel renders the public event page exactly as a buyer will see it. Hit Publish to go live, or Save as draft to come back to it later. Drafts are private and don't appear in discovery.

Tickets + pricing

Ticket types, on-sale windows, and the fee toggle.

The tickets step is where pricing gets real. Two things to know up front.

Multiple ticket types are normal

Most events ship with at least GA + Early bird + Comp. You can cap inventory per type, set per-type on-sale times (so early-birds open before GA), and mark any type as hidden to use it as an internal comp pool.

Who pays the Stripe fee

For every ticket type you set a fee payer toggle:

  • Customer pays (default) — the buyer sees Ticket $25 + $1.03 fee = $26.03 at checkout. You receive the full $25.
  • Promoter absorbs — the buyer sees a flat $25 charge. Stripe deducts ~$1.03; you receive ~$23.97.

Free events have no Stripe fee at all, so the toggle is hidden. Most promoters keep "Customer pays" as the default — it's the standard expectation on every other ticketing platform.

Tip

You can change ticket prices, inventory caps, and on-sale times after publish. The one thing you can't change after a ticket has been sold is the fee-payer toggle for that ticket type — it's baked into the buyer's receipt.

The vibe

A share-card aesthetic for the event.

The vibe controls how your event card looks when shared to Instagram, iMessage, X, or embedded on a friend's site.

We ship a library of share-card vibes — newsprint, gradient, deep-field, console, hazard, and a few more. Each one is a compositionally distinct layout, not just a color theme, so two events that pick different vibes look genuinely different at a glance.

The wizard's Vibe step previews three options at a time; tap any card to swap. Want more control? After publish, every event gets a full studio at /studio/event/<slug> where you can override palette, typography, and the share-card slot.

Note

What's included now vs. with a subscription
Everyone picks from a curated subset of vibes. A subscription unlocks the full library (including the per-vibe menu and EPK cadences). Vibe choice is purely aesthetic — it doesn't affect ticket sales. Free during launch — the full library is open to everyone while we're in early access.

Draft vs publish

What changes when you publish.

Publishing flips the event from private to public and turns on ticket sales.

AspectDraftPublished
Public URL worksOnly for you + co-hostsAnyone with the link
In search / discoveryNoYes
Tickets sellableNoYes (during on-sale window)
EditableAll fieldsMost fields; some restrictions after a sale

Tip

You can flip an event between draft and published from the event's management page. Unpublishing hides it from discovery but doesn't cancel existing tickets — for that, see Refunds & cancellations.

Editing

What you can change after publishing.

Most things are still editable. A few are locked once a ticket sells, because changing them would mislead the buyer.

Always editable: Description, cover image, lineup, ticket look, vibe, doors / show times within the same day, on-sale windows for unsold types.
Locked after first sale: The event date moving to a new day, the venue address, and the fee-payer toggle on ticket types that have sold. (You can still add new ticket types with different settings.)
Never editable: The event ID. The slug auto-derives from the title; if you rename the event, the old slug 301-redirects to the new one for ~30 days.

Heads up

If you need to change the date
Email support@out4.events before you make changes that affect buyers — we'll help you draft the buyer notification so nobody shows up on the wrong night.

Need more help?

Email support@out4.events for anything that isn't urgent. We're a small team — most replies happen the same day.

Mid-event and need a human right now? DM @out4.events on Instagram — Chris is the on-call.

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